Samsung sets the theme for its CES 2025 press conference: ‘AI for All: Everyday,  Everywhere’

Samsung is building its mobile strategy around AI – it will be the cornerstone of One UI 7 and it is expanding AI features beyond phones with recent One UI Watch updates. There is more to come and we will hear about it soon as AI will be the focus of Samsung’s press conference at CES.

CES 2025 will be held in Las Vegas between January 7 and 10. Samsung is getting an early start and has scheduled a press conference for January 6 (2pm local time, that’s 10pm UTC). The event will be livestreamed on Samsung Newsroom.

The theme of the press conference is “AI for All: Everyday, Everywhere”. It will be led by Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s DX (Device eXperience) Division.

After the big presentation, Samsung will be offering booth tours at the Las Vegas Convention Center during the four days of CES (the January 6 press conference will be held at Mandalay Bay Ballroom at the Mandalay Bay Hotel).

There will be more than just AI, of course. For example, at this year’s CES, Samsung showed off a transparent microLED display, launched its first flat OLED gaming monitors and new 8K projectors.

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